Eric Lee, Group Chief Financial Officer presents mock cheque to En Ir Zairulshahfuddin Zainal Abidin, Executive Director, MERCY Malaysia

Kuala Lumpur, 21 April 2010 - Employees of Alliance Financial Group (AFG) showcased their spirit of humanity as RM10,000 was collected from a nationwide Haiti Earthquake Emergency Appeal Fund donation drive campaign. The one month campaign early in the year was initiated by AFG across its subsidiaries and branches to assist the Haiti earthquake survivors and victims of the earthquake in rebuilding their lives.

Dato' Thomas Mun Lung Lee, Chairman of Alliance Bank Malaysia Berhad said, "Time and again, I am pleasantly surprised by the caring attitude shown by our staff. It was a time where pockets were light due to the Chinese New Year season. Yet our people still came to the aid of a nation struck with great disaster and tragedy".

He added that, "At the core of AFG is our dedication to people's well being, be it in business - in serving our customers - or in serving the public - every individual."

Alliance Bank topped up the amount and forwarded the contribution to MERCY Malaysia, a non-profit medical relief organisation, who will then channel the funds to its partner, Medical Emergency Relief International (Merlin), who are still on the ground at Port-au-Prince. Merlin, is a UK based INGO specialising in health, saving lives in times of crisis and helping to rebuild shattered health services.

"The contribution from AFG signifies the unwavering support from the Malaysian corporate sector, in spite of the current economic situation. Financial contributions from corporations such as Alliance Bank are valuable for us to maintain our efforts in providing sustainable humanitarian relief especially to the victims in Haiti," said MERCY Malaysia's Executive Director, Zairulshahfuddin Zainal Abidin.

On the home front, MERCY Malaysia provides basic healthcare to vulnerable communities such as, amongst others, the Orang Asli community in the Belum rainforest, street children residing in Rumah Nursalam Chow Kit, and far-off communities located in the remote interiors of Sabah and Sarawak.

Zairulshahfuddin added that, MERCY Malaysia hopes that many more corporations will step up and emulate the efforts made by Alliance Bank so that the relief organisation can continue to provide hope and care to the community.

Alliance Financial Group is a dynamic, integrated financial services group offering end-to-end financing solutions through its consumer banking, commercial banking, wholesale banking, Islamic banking, investment banking and stock broking businesses as well as unit trust and asset management by providing products and services that are suited for every customer at every stage of their life.

The Group has five decades of proud history in contributing to the financial community in Malaysia with its innovative and entrepreneurial business spirit. Today, the Group is involved in the provision of financial services through its principal subsidiaries, Alliance Bank Malaysia Berhad, Alliance Investment Bank Berhad, Alliance Investment Management Berhad and Alliance Islamic Bank Berhad. It provides easy access throughout the country by serving its broad base of customers via multi-pronged delivery channels which include retail branches, Alliance Personal Concept Stores, Alliance Rakan branches, Privilege Banking Centres, Hire Purchase hubs, Business Centres, Investment Bank branches, direct marketing offices and unit trust agent offices located nationwide in a mix of rural and urban areas.

The Group's aspiration is to be Malaysia's premier integrated financial services group delivering the best customer experience and creating long-term shareholder value. Strategic alliances, enhanced group synergy, excellent technology and human capital will be the key to creating long-term value for all stakeholders.

MERCY Malaysia is a non-profit organisation focusing on providing medical relief and sustainable health-related development programmes and risk reduction activities for vulnerable communities in both crisis and non-crisis situations.

MERCY Malaysia recognises the value of working with partners and volunteers as well as providing opportunities for individuals to serve with professionalism.

We uphold the Code of Conduct for the International Red Cross and Red Crescent Movement and NGOs in Disaster Relief and hold ourselves accountable to our donors and beneficiaries.

As a non-profit organisation, MERCY Malaysia relies solely on funding and donations from organisations and generous individuals to continue our services to provide humanitarian assistance to our beneficiaries.

Source: Alliance Bank