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MERCY Malaysia Signs Memorandum Of Understanding With Malaysia Airlines |
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Thursday, 09 February 2006 |
It was indeed a proud day for MERCY Malaysia, a stepping stone for us
to advance ourselves further on a global scale. MERCY Malaysia has
signed a Memorandum of Understanding (MoU) with Malaysia’s national
airline, Malaysia Airlines (MAS) on Thursday, 9 February 2006.
The historical signing was held at Hotel Istana, Kuala Lumpur and signed by MERCY Malaysia’s President; Y Bhg. Datuk Dr. Jemilah Mahmood, whilst Malaysia Airlines was represented by Y Bhg. Dato’ Dr Munir Majid, Chairman of Malaysia Airlines. It was witnessed by MERCY Malaysia’s ExCo members, respective organisation’s staff and also by members of the media.
The signing of the MoU officially kick started MERCY Malaysia and Malaysia Airlines’ one-year “Hope for Humanity” campaign. It allows both organisations to establish a framework for strategic collaboration in humanitarian assistance programme.
“This is indeed an important and historical day for MERCY Malaysia. We are grateful to our national airline, which is going beyond expectations to not only assist us with fund raising but promoting our visibility internationally. With this partnership, MERCY Malaysia is confident of improving its services and response to disasters globally. We are proud to be collaborating with MAS and are confident that both organisations will reap mutual benefits from this partnership” remarked Dr. Jemilah.
Among the areas of collaborations are:
Mission Deployment: Air Passage
Special fares to assist deployment of teams during disasters
Excess luggage allowance
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Fundraising and Promotions through Malaysia Airlines
Permission to MERCY Malaysia to organise its fundraising activities through numerous channels like placement of MERCY Malaysia’s donations boxes at selected locations within Malaysia Airlines’ premises
Distribution of its information/donation flyers in Malaysia Airlines’ in-flight magazine Going Places
A screening of its one-minute informational clip on Malaysia Airlines’ in-flight entertainment channel on all international flights.
Training
In return, MERCY Malaysia will train Malaysia Airlines staff on relief/humanitarian work for possible participation in MERCY Malaysia’s relief missions in Malaysia and overseas.
Malaysia Airlines
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Malaysia Airlines (www.malaysiaairlines.com ) is one of Asia’s largest, flying more than 40,000 passengers, across 6 continents everyday. Its network now links 116 passenger and cargo destinations covering Malaysia and six continents, served by a fleet of over 110 aircraft, ranging from the largest 361-seater Boeing 747-400 to the 19-seater Twin Otter. Malaysia Airlines will begin the latest Airbus A380 aircraft operations by 2007 to meet increasing customer demand on key long haul routes into and out of Kuala Lumpur, Malaysia.
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